April 29, 2026

10 minute delivery

Quick commerce branding reset: Flipkart, Swiggy, Zepto stop using ‘10-minute delivery’ tagline; govt order cited

Quick commerce branding reset: Flipkart, Swiggy, Zepto stop using ‘10-minute delivery’ tagline; govt order cited

admin02 mins

Walmart-owned Flipkart, Swiggy and IPO-bound Zepto have stopped promoting their grocery businesses as “10-minute” delivery services following a government intervention prompted by road safety concerns, according to a Reuters report.The move comes after the labour ministry, at a private meeting on Saturday, asked some companies to discontinue the “10-minute” branding amid concerns over rash driving…

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Gig workers row: No more 10-minute delivery deadline; Centre urges quick commerce players to drop time limit

Gig workers row: No more 10-minute delivery deadline; Centre urges quick commerce players to drop time limit

admin02 mins

NEW DELHI: Quick commerce platforms on Tuesday agreed to remove “10-minute delivery” service following the intervention of Union minister Mansukh Mandaviya over the safety of delivery partners, news agency ANI reported, citing sources.This comes after Mandaviya held discussions with officials of Blinkit, Zepto, Swiggy, and Zomato, advising them cut slack on the strict delivery time…

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Former Delivery partner turned CEO backs Deepinder Goyal amidst the 10 minute delivery row: 'I say this as someone who has lived this life...'

Former Delivery partner turned CEO backs Deepinder Goyal amidst the 10 minute delivery row: ‘I say this as someone who has lived this life…’ |

admin04 mins

Zomato and Blinkit CEO Deepinder Goyal is currently in the throes of controversy, as he is being severely criticized for the pressure the ’10 minute delivery’ rule puts on delivery partners for services like Blinkit and Zomato, both owned by the 42-year-old entrepreneur.Amidst the storm, a former delivery partner turned CEO Suraj Biswas, has now…

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