Shah Rukh Khan’s ‘King’ look to Akshaye Khanna’s ‘Dhurandhar’ entry: Are social media memes the new popularity index of films? |
Once upon a time, a film’s fate was decided by reviews, star power and opening-day box office numbers. Today, in the age of social media, a new and unavoidable test has emerged – the meme test.From dance clips flooding Instagram Reels to hilarious screenshots and parodied moments from promotional events, memes have quietly become one…